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Devon Dean, content director at ProjectManager.com, shares insights on creating an effective project proposal. He emphasizes the importance of personal interaction, advising that decision-makers are influenced by communication, not just the proposal document itself. A well-crafted proposal alone is insufficient for funding; active engagement with project sponsors, champions, and decision-makers is crucial. Lobbying sessions and one-on-one meetings should be used to refine understanding of project needs and strengthen relationships with key stakeholders to enhance the chances of securing resources and mindshare for the project.