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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a well-crafted project proposal. He emphasizes that personal interactions are crucial since people tend to buy from people rather than just relying on the proposal document itself. Dean advises that communication with decision makers should occur alongside the proposal preparation, highlighting the importance of lobbying and engaging with project sponsors and champions. These interactions should be used to refine the proposal and gain insights into the decision makers' priorities, ultimately increasing the chances of securing funding and support for the project.