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To achieve predictable and scalable growth for your product, it's essential to develop a go-to-market plan, especially if you're generating revenue but not yet optimizing your investment returns. The speaker shares insights gained from working with experienced go-to-market leaders during their time at ToutApp and Marketo. In this video, they will guide viewers through a structured approach to creating an effective go-to-market plan, outlining six key steps to follow. The speaker, TK, aims to support SaaS founders in navigating the challenges of building and growing their businesses.