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The speaker recalls spending $15,000 on a proposal that ultimately failed, highlighting that the government evaluates submissions based on technical acceptability, akin to a three-star Yelp rating. Despite this investment, the proposal did not meet the minimal requirements. Emphasizing that success does not solely rely on templates or high-cost submissions, the speaker suggests that understanding the process is key. The federal government requires credible information to justify purchases, indicating that effective proposals must be well-informed rather than overly complicated or expensive. The focus will be on alternative strategies for winning proposals.