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Writing engineering proposals can be challenging since engineers are typically trained in technical calculations rather than proposal writing. However, for consulting engineers, mastering proposal writing is essential for career advancement. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces an impactful question to ask internally while working on proposals, which he refers to as the "million dollar question." This question is designed to enhance the quality of proposals, ultimately leading to winning more contracts and achieving better outcomes for clients.