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Writing engineering proposals is a challenging task, as engineering education typically focuses on calculations rather than proposal writing, which is essential for career advancement in consulting. In this video, Matt Handel, author of "Proposal Development Secrets," shares insights on improving proposal quality. He introduces a crucial internal question—referred to as the "million dollar question"—that can significantly impact contract success. This question serves as a critical tool for engineers to enhance their proposal writing skills and ultimately secure more contracts for their projects.