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A creative brief is a strategic document, typically one to two pages long, utilized by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a project. It differs from a standard project brief by detailing the vision, voice, and target audience of a brand or campaign for the creative team involved. While personal projects may thrive on artistic freedom, corporate and client projects require clarity to prevent misunderstandings that lead to stress, frustration, and increased costs. A well-defined creative brief ensures high-quality work with fewer revisions by aligning client expectations with the creative team’s objectives.