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In this video tutorial, Alex Berman from Inspire Beats explains how to write a proposal. He starts by defining a proposal as a document sent to clients in B2B selling, outlining what services can be provided and how they address the client's problems. Proposals should be customized to each client and include detailed information about the project. The video covers the importance of proposals and when to use them, emphasizing the need for clarity in communicating solutions to potential clients. Alex also notes the setting of the video, filmed in a rented room with a whiteboard for visual support.