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Many book marketing packages include a press release for book launches, featuring a headline, quote, and details about the book. While this may seem useful for gaining media attention, it's important to consider its actual effectiveness for authors. In this video, Julie the Book Broad from Book Launchers discusses the role of press releases in book marketing. She emphasizes that their popularity peaked in the 1990s when they were essential for attracting media. With Book Launchers, authors can effectively write, publish, and promote their nonfiction books while retaining rights and royalties.