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this is something youre probably not doing with your location targeting in Google ads so when you create a campaign in Google ads you have to select location targets which are going to be the location the geographic locations where you want your ads to show I live in the United States so when I create a new campaign the default location Target thats selected is the whole United States but you can make it as specific as you want you can select states or cities counties but what Id recommend if if youre only targeting just a very small area Id recommend actually just targeting zip codes because that way youre getting more specific data about more areas than just the whole area when youre in the platform youll select the campaign you want there then click on locations there then click that blue pencil icon to edit once you do itll open up the map and then you can click on show all areas here to look at individual zip codes this is how youll select zip codes if you dont already