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the best way to build a go to market strategy is to copy someone else unless you want to make money or grow consistently and then its not such a great idea funnel vision is brought to you by mass marketing creators of the funnel plane left marketing is the source of the 1 2 3 b2b today Im going to give you 3 go to market strategy examples each of them very different one from the other and yet each of them is precisely correct how can they be different and yet correct it all depends on one thing which Ill share with you in todays show Ill also show you a great tool tip a tool that will help you to build your strategy around what the markets ready for for my first example lets take a company that wants to enter the desktop computing market so firstly come up with something thats truly amazing and different clever unique take that to as broad a market as you possibly can and this is what the company Im about to talk about did take it to his broader market as you possibly can find
