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hi Im News Channel Fives JC Mason that max Sanders now youve probably heard of the term OTT what is it well were here to explain what it is and why it matters okay so OTT video stands for over-the-top the term is used to describe watching TV shows sports movies and your video ads over the internet without subscribing to cable or satellite aka cutting the cord OTT content can be viewed on a mobile app website or connected TV lets stop there for a second what is a connected TV its just a television connected to the Internet for example a Smart TV is a connected TV or a regular TV with an Amazon fire stick Roku Xbox or Playstation all of those can become a connected TV the majority of OTT content and consumption is through a connected TV if you have Hulu Netflix Amazon Prime then youre watching OTT and if you have YouTube TV sling DIRECTV now youre already watching OTT as well so how does OTT benefit you well you know what a video ad looks like on TV heres what that same ad looks