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Hi everybody! My name is Matt and Im the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success. A lot of you are involved in social media, and as you probably know, its nothing less than a public forum. Social media provides a big opportunity to engage with your customers, but you have to be careful so that someone within your company doesnt mess up your online reputation. So with that in mind, its time for you to put together your internal social media policy and Ive got six steps to help create a perfect one. First, determine how official you policy is going to be. If youre a one man show, theres no need to have a business document in writing. But if you have a team of employees or youre outsourcing your social media, youll definitely want to an official social media policy on paper. Next, start drafting you policy. To begin, make sure that you loosely define social media. We
