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good morning this is zach with root and branch group and in this video we are going to look at how you can set up a negative keyword list and manage your negative keywords in your google ad search campaigns much more efficiently than managing them just at the ad group or campaign level and if youamp;#39;re into this kind of stuff tips and training on google ads seo google analytics please feel free go ahead and subscribe all right so weamp;#39;re in a google ads account right now and this is um root and branch ads account itamp;#39;s not active but this is um as you can see we have three search campaigns here we have a google analytics campaign we have a paid search campaign and we have an seo campaign which just so happens those are the three primary disciplines that i spend a lot of time in and letamp;#39;s click into this seo campaign here and we will see we have two ad groups local seo ad group and an on-page seo ad group focused on wordpress sites and weamp;#39;re willing to