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as you know google are going all in on performance max campaigns and theres nothing we can do about it as advertisers and one of the biggest complaints advertisers have about performance max is the lack of control you cant actually control a lot of the traffic youre getting in the same way you can with a search campaign one of the key things is the inability to add negative keywords to your performance max campaign well the good news is google have a bit of a work around where you can add negative keywords to your performance max campaigns so they dont opt to optimize towards your brand so youre going to learn all of that and more right now [Music] so for those who dont know performance max is googles latest campaign type which uses all of the google network in order to serve your adverts to hopefully get you more conversion volume more visibility and cover the entire customer touch points including search youtube the discovery panel on android devices and other places and in yo