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Sometimes, being negative is okay, especially when it comes to your Google Ads campaigns. Im talking about negative keywords. These words or phrases can help you see better results with your ad campaigns and put more of your investment towards people who actually want to spend money with your business. So, what are negative keywords? Negative keywords are words that help you avoid showing up for unwanted searches with your Google Ads campaigns. When you create certain ad campaigns through Google Ads, you use different keywords so that people searching for a certain result or browsing a related website see your ads. But sometimes your ad may show up in front of people who arent quite interested in what youre selling. Heres a simple negative keywords example. Lets say you fix instruments for a living. Im talking trombones, cellos, flutesthose types of instruments. To drum up business, you run a Search ad campaign targeting musical instrument repair. In your research, you disco