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Jessica Cheney, also known as the sponsorship lady, introduces herself as a sponsorship coach. She aims to provide tools and resources, including a sponsorship proposal template, to help grow sponsorship revenue systematically. Reflecting on her experience hosting the first Women of Purpose conference in 2014, Jessica shares that she initially struggled to secure corporate sponsors, resulting in significant out-of-pocket costs and hundreds of unanswered emails. Frustrated by repeated rejection, she identified mistakes in her approach, particularly in the quality of her proposals. By improving her proposal submissions, she successfully secured over six figures in corporate sponsorships.