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In this tutorial, Trevor Bragdon of Seven Figure Fundraising discusses the "five sentence thank you letter" as an effective fundraising tactic. He emphasizes that a great thank you letter should accomplish two goals: express gratitude for the donor's gift and remind them of the reason for their contribution. He notes common pitfalls, such as letters being too impersonal or using distant, corporate language. To address this, the tutorial introduces a template that follows a storytelling framework called "look back, look down, look forward." The first sentence should immediately thank the donor, establishing a personal touch right from the start.
