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In this tutorial on business strategy, the concept of strategic alliances is explored, highlighting their growing prevalence among firms. Strategic alliances are defined as voluntary arrangements in which companies share knowledge, resources, and capabilities to develop products, services, or processes. The tutorial aims to answer key questions about why firms choose to form these alliances, the main types of alliances, and real-world examples. It emphasizes the significance of strategic alliances in implementing corporate strategies, noting their increase in usage over the past few decades. The session sets the foundation for understanding the strategic collaboration between businesses.