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In this video, Chris Bellis from the Sponsorship Collective argues that the traditional sponsorship proposal is obsolete and recommends that sponsorship seekers abandon this outdated approach. He explains that brands and sponsors have recognized this for about 20 years, while many sponsorship seekers continue to rely on proposals filled with tiered offerings, logo placements, and lengthy lists. He stresses that successful sponsorship goes beyond these methods and suggests that sticking to the old model leads to ignored proposals. The discussion hints that a more effective strategy exists, which requires a shift in thinking about sponsorship.
