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In this tutorial, Emily Probst from Modern Machine Shop discusses the process of writing and submitting a press release. She emphasizes that press releases can cover a variety of topics, such as new products, technologies, events, mergers, and management changes. The fundamental purpose of a press release is to communicate important developments in a business and attract attention to the manufacturing industry. Probst notes that well-crafted press releases can lead to larger stories. She advises writers to be concise, as she receives numerous press releases weekly, making clarity essential for effective processing.