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This video tutorial emphasizes the importance of proposals in securing photography clients, particularly during the pandemic. It provides a step-by-step guide on creating a proposal and contract, using a personal template that successfully attracted over 50 product photography clients. The content is applicable not just to photographers but to anyone in a service-based business. The video highlights that without a contract, projects can't proceed, as proposals formalize discussions by obtaining a client's signature. This step is crucial in the sales process, ensuring that discussions about project details culminate in a binding agreement. The creator shares past experiences illustrating the need for signed proposals to finalize deals.