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Selling gift certificates during peak times can significantly boost profitability, even with small discounts. Promotions simplify the process of creating and selling discounted gift certificates through services like MassageBook, allowing for custom dollar amounts. When a gift certificate promotion runs, the purchaser pays a reduced price while the recipient receives the full value for services. Both gift certificates and promotions are set up in the marketing section. In this tutorial, a single promotion is created for two custom gift certificates, offering flexibility for clients: a $75 certificate sold for $60 and a $100 certificate sold for $75, building on an already available $75 option.