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The partnership strategy focuses on identifying key individuals in various verticals who understand and can effectively apply the technology to enhance customer experience. The speaker, the CEO of Exercise Interactive, a Mars incubator graduate and founder Institute mentor, shares insights on partnerships and negotiations. Exercise Interactive has developed a sensor technology for touchless 3D and gesture control, which they license to manufacturers for integration into their products. As they do not sell a finished product themselves, the company heavily relies on partnerships to succeed. The overview will also touch on their choice of licensing from the outset and other relevant concepts commonly discussed in their one-on-one meetings.