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Proposals are crucial for attracting photography clients, as explained in this tutorial that provides a step-by-step guide on creating an effective proposal and contract. The presenter shares their successful proposal template, which helped secure over 50 product photography clients during the pandemic. While focused on photographers, the advice is applicable to any service-based business. The video emphasizes that without a contract, a project is not guaranteed; a proposal formalizes the discussions with a client, making it binding with a signature. Proposals are essential in the sales process, as there is no deal until the client signs.