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In episode 4 of the seven-part donation page best practices series, the focus is on effective donation page planning to enhance the donor experience. Simplicity is emphasized to create a feel-good process for donors and ensure successful donations for nonprofits. Since online attention spans have decreased to eight seconds since 2016, the advice is to maintain a one-page donation form with minimal required fields to increase completion rates. If a single-page form is not feasible, it’s important to inform donors upfront about what to expect. The ultimate goal is to secure completed donations with each visit to the page.