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[Music] hi welcome to episode 4 of our seven part donation page best practices series lets dive straight into donation page planning the aim is to keep it simple this creates a feel-good donation experience for your donors and a completed donation for your nonprofit but first hit subscribe to stay with us through the entire series or to catch up on best practices you may have missed todays best practices are all about recognizing how your donors handle an online experience since 2016 our collective online attention spans have dropped to eight seconds and thats without distractions so today lets keep it simple samaritans firstly keep it to one page with as few required fields as possible the simpler it is the more likely donors are to actually complete the donation process if a one-page form isnt possible let donors know at the start so they know what to expect your goal is to get completed donations for every page visit right well a clear simple donation page is the first step to