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A creative brief is a concise 1-2 page strategic document vital for in-house marketing teams, ad agencies, and freelancers. It defines the scope, goals, and requirements of a creative deliverable, capturing the brand's vision, voice, and target audience. Unlike a standard project brief, it provides necessary clarity for writers, designers, and video teams to understand the who, what, and why of a project. This clarity helps avoid misunderstandings that can lead to stress, frustration, and increased costs. A well-defined creative brief ensures high-quality work and fewer revisions by aligning client goals with the creative team's efforts.