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The tutorial focuses on creating effective business proposals as a crucial step for driving sales and business growth. It highlights the importance of proposals in the marketing and sales process. The presenter shares their method of developing epic proposals through a custom client portal on their website, which includes a downloadable contract. They mention using website builders like Wix and Squarespace, with a personal preference for Squarespace. The tutorial demonstrates how to add pages to a website, showcasing a specific example of a custom video and floor plan created for a client.