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In this tutorial, Devon Dean, Content Director at ProjectManager.com, emphasizes the importance of personal interaction in selling a project through a proposal. He notes that decision makers are unlikely to approve a project based solely on a written document. Instead, he encourages proactive engagement with project sponsors and champions to lobby decision makers before submitting the proposal. This interaction is essential for refining the proposal and building support. Dean asserts that strong communication and personal relationships are critical for securing funding and resources for a project, underscoring that effective project advocacy combines both a solid proposal and active outreach.