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letamp;#39;s talk about whether or not a brand owner can change a trademark and shout out this question uh comes from tim carr on twitter and if you have topics youamp;#39;d like to see covered in future videos or podcasts please tweet at me at tm for small biz and iamp;#39;ll try to get to as many of them as i can so brands often evolve over time and sometimes brand names or logos do change or evolve sometimes the changes are subtle like coke at one point was evolving into new coke um sometimes theyamp;#39;re more dramatic when a brand shifts uh its name entirely or when two companies merge and uh exxon becomes exxon mobil for example so brand names do evolve over time but what i want to talk about now is trademark filings and whether or not the marks in those filings can change and the answer is generally no so when a trademark application has been filed at the uspto or registered at the uspto generally only very very small changes will be allowed if the change amounts to whatam
