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In this video, attorney Eels from Potts Weinstein explains the formal process of transferring ownership of a trademark. This is necessary when a trademark is owned by someone else or by a different legal entity, often occurring when a business is sold, or when a sole proprietorship or partnership evolves into an LLC or corporation. To carry out the transfer, one must file an assignment with the United States Patent and Trademark Office (USPTO). Viewers are directed to the USPTO website where they can find the relevant forms under the “apply online” section, even though they are not applying for a trademark.