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The text differentiates between "To Sponsor" as an anonymous verb and "Your Sponsor" as a specific noun representing a person. "To Sponsor" refers to actively and visibly participating in change initiatives to enhance outcomes through building coalitions and direct communication. Over two decades, Prosci research has clarified the concept of sponsoring change, but it remains an impersonal action. In contrast, "Your Sponsor" refers to identifiable individuals—like Jeff, Brian, Alex, and others—who play a crucial role in the specific change efforts one may be struggling with. The emphasis is on recognizing the human element in sponsorship amidst the broader concept.