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To guarantee a million dollars in sales at your salon or medical facility, gift certificates can be a key strategy. They ensure that customers return to redeem them, thereby securing future sales. Regardless of the amount sold—whether it's $10,000, $100,000, or a million—gift certificates promise to bring that revenue back to you. However, frustrations often arise from common mistakes in handling gift certificates. One major mistake is misunderstanding that a gift certificate does not represent actual revenue until it is redeemed; you only consider it your money when the customer exchanges it for a service. Proper management of gift certificates can significantly benefit your business.