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In this video tutorial, the presenter explains how to create a web design proposal using a professional template utilized in their own successful freelancing business. It covers the essential components of an effective proposal, the steps to create it from scratch, sending it, and ensuring it gets signed. To construct a proposal, start with obtaining a clear client brief by asking specific questions regarding the client's business, target market, desired actions from website visitors, competitive uniqueness, customer value, and current marketing strategies. For those preferring convenience, there is also an existing proposal template available in the client manager.