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In this video, the presenter demonstrates how to create a web design proposal from scratch using a proven template for a successful freelancing business. Viewers are encouraged to download the Word template linked in the description. The tutorial covers key elements of an effective proposal, what to include, sending it to clients, and the process for getting it signed. The presenter suggests using an existing template for ease but provides steps for creating a custom proposal: obtain a clear client brief, write the proposal, send it, and follow up. Essential questions for the client brief include the business's purpose, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.
