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In this video tutorial, the creator demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Key topics covered include: creating an effective proposal, components of a proposal, and the process of sending and getting it signed. The tutorial suggests utilizing an existing proposal template from client management software for convenience. To create a proposal from scratch, the presenter emphasizes the importance of obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current client acquisition methods.
