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To build an effective social media marketing strategy, start by defining your objectives, whether it’s generating sales or enhancing your brand's reputation. Establish clear goals using the SMART framework—specific, measurable, attainable, relevant, and time-bound—to ensure focused efforts. The tutorial provides a downloadable template to guide you through creating a SMART goal step by step. For example, instead of a vague goal like increasing brand awareness, a bakery owner might set a specific goal such as increasing social media engagement by 30% in three months. This structured approach helps optimize your resources and maximize impact.
