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In this video, Chris guides viewers on writing proposals for clients to secure business in photography and videography. He shares strategies to create compelling proposals that follow pitching emails and client conversations. Viewers learn the necessary components to include, such as pricing, examples of work, and how to build trust with potential clients. Chris emphasizes the importance of this next step in the process after initial client interest and provides practical advice for effectively communicating value through proposals. He encourages subscribers to stay tuned for more insights as part of his ongoing educational series on photography and creative business development.