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An executive summary acts as an elevator pitch for your business plan, essential for both entrepreneurs seeking investors and CEOs aiming for growth. Although it is brief, writing an effective executive summary can be challenging due to its multifaceted purposes. This tutorial will provide the top five tips for crafting a compelling executive summary, detailing key elements to include. The executive summary serves as a concise introduction to your company, located at the start of the business plan or the "About Us" page of your website. It must be attention-grabbing and persuasive, typically spanning one or two pages, and should effectively convey your company's story. Stay tuned for common pitfalls to avoid.