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In the previous video, we were introduced to Joe, a vegan who avoids all animal products and works at Pilla. He realized that his only option for lunch is to prepare his own meals, which he finds inconvenient. This inspired him to consider opening a vegan restaurant in Pilla, prompting him to explore the demand for such an establishment and its potential profitability. To develop his idea, Joe plans to create a lean canvas, starting with naming the business "Vegan Restaurant in Pilla." He identifies his target customers as vegans who live or work in Pilla, and emphasizes the importance of narrowing down this first customer definition to validate his concept effectively before broadening the target audience.
