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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for delivering a product to target customers through the appropriate channels, developed after positioning and messaging. The strategy involves three stages: pre-launch, launch, and post-launch. During the pre-launch phase, the objective is to build awareness and credibility by educating the target audience, which helps generate organic interest for beta testing and word-of-mouth promotion. In the launch phase, the focus shifts to driving user adoption through announcements on organic channels and utilizing paid advertising to amplify reach. Finally, the post-launch phase aims to optimize and scale these channels for continued growth.
