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Email is not dead; it's a highly effective marketing tool. In this tutorial, Alex discusses the importance of email marketing, highlighting that 92% of adults in the US use email and 61% check it daily. Despite the rise of other channels like YouTube and SMS marketing, email remains one of the most personalized methods for businesses to connect with their audience. Alex introduces four profitable email templates that copywriters should utilize. He encourages viewers to subscribe for ongoing tips and trends in copywriting. The video reinforces the continued relevance of email in modern marketing strategies.