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In this video, Kelly Schaefer discusses the use of gift certificates as a marketing tool for businesses, particularly those in concierge and personal organizing sectors. She emphasizes that while gift certificates can be an effective marketing strategy, they also pose potential pitfalls. Kelly aims to highlight common traps entrepreneurs may encounter when implementing gift certificates and offers guidance on how to avoid them. She shares insights from her experience of being frequently asked about gift certificates when she first started her business. Kelly is the creator of the Concierge Academy, where she assists local businesses in increasing revenue and client base to enhance their community impact.
