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Many book marketing packages include a press release for the book launch, which typically consists of a headline, a quote, and details about the book. While the idea of generating media attention through a press release seems appealing, its actual usefulness for authors is questioned. Julie, from Book Launchers, explains that her team assists in writing, publishing, and promoting nonfiction books to help authors make a significant impact while retaining rights and royalties. She notes that press releases were very popular in the 1990s for capturing media attention but prompts consideration of their current relevance in today’s marketing landscape.