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Proposals are crucial for attracting more photography clients, as outlined in this step-by-step video tutorial. It demonstrates how to create a proposal and contract using a personal template that successfully secured over 50 product photography clients during the pandemic. The video emphasizes the importance of proposals not only for photographers but also for any service-based business. Without a signed contract, projects cannot proceed. A proposal consolidates discussions with a client and formalizes the agreement, transforming verbal intentions into a binding commitment. The speaker highlights that many clients express interest but will not move forward without a signed proposal, underscoring its vital role in the sales process.