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Mark Trademan, TMin News Anchor, discusses the importance of notifying the USPTO about changes in trademark ownership, including name changes, entity type changes, or ownership transfers. He emphasizes that any modification of the legal entity owning a trademark application or registration must be recorded to maintain accurate ownership information. The video will cover three common types of ownership changes: a change in the owner's name, a change in the entity type, and more complex ownership changes like business sales. Keeping the USPTO updated is crucial for legal compliance and trademark protection.