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In this tutorial, Michael from MSA shares tips on writing an effective press release. Start with an attention-grabbing headline, formatted in bold and with capitalized initials. In the opening paragraph, include the city, date, and a compelling first line. Structure the release to facilitate the journalist's job by clearly presenting the who, what, when, where, why, and how of the story. Incorporating a quote can enhance the narrative and add a personal touch. Finally, include an "about" section at the end to introduce your organization and its work, helping journalists gain a better understanding of your mission.
