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In this tutorial, Samuel from Entrepreneur Education discusses how to create a marketing proposal or pitch. He presents a scenario where a small coffee shop, averaging 50 customers daily, seeks to increase its customer base by 50%. The importance of a marketing proposal is highlighted as a foundational document that outlines the strategies a marketing specialist can offer to address the client's needs. The proposal serves as a precursor to the marketing plan, emphasizing the need to secure a job before developing a comprehensive strategy. The session encourages creativity in formulating ideas tailored to the client's business model.