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- You spend hours perfecting your email copy, proofread 50 times, finally hit send to 100,000 people, only to realize, oh dear, youve included the wrong link. No! Now, you could stress yourself out, try and think of an apology, scramble to get a new link out, but what if you could just edit for the link youve already shared is sending people. Well, with branded links, you can. (upbeat music) So, youve shared a link with the world, but one of the following has happened. It was the wrong URL. You forgot to add UTM parameters. You forgot to include an affiliate ID. Maybe youre pointing at the wrong address. Or worse, its pointing to a 404 error site. All bad things, I think we can agree. Now, rightfully, youre annoyed. Its a small thing, but it does take time to correct. Depending on the mistake and how many places you shared the link, it could end up being quite a time-consuming fix. (clock ticks) Which, of course, is the last thing any of us need. On a link management platform l