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[Music] hey there this is kestrel over at seguno and im here to give you a quick tip to be able to help improve your email marketing life today we are talking about optimizing your header were just going to do some little tweaks that are going to make your messages look that much better this is probably one of the biggest mistakes we see people make and so thats why i wanted to make sure we covered it off here now what youre going to want to do is when i say header i mean basically stuff at the topmost part of your message which is normally going to be your logo and maybe your navigation up there at the top so lets see what that looks like over in the suguno app in the scuno app up at the top part of your message youve got the subject and the preview text you can change that for every message and we can talk about subjects and preview text a lot but essentially you know you want it to be hey open this email and then the preview text supports that then you have the header section